:root {
  --bg: #0A0A0A;
  --ink: #EDEAE4;
  --dim: #8A8781;
  --line: #1E1E1C;
  --accent: #FF4D8D;
  --font: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
}
* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  background: var(--bg);
  color: var(--ink);
  font-family: var(--font);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
::selection { background: var(--accent); color: var(--bg); }

.wrap { max-width: 1100px; margin: 0 auto; padding: 0 20px; }
section { padding: 88px 0; border-top: 1px solid var(--line); }

h1, h2 {
  font-weight: 800;
  letter-spacing: -0.03em;
  line-height: 1.02;
  text-transform: lowercase;
}
h1 { font-size: clamp(2.6rem, 9vw, 5.5rem); max-width: 14ch; }
h2 { font-size: clamp(2rem, 6vw, 3.5rem); margin-bottom: 40px; }
h1 .accent, h2 .accent { color: var(--accent); }
.kicker {
  display: block;
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
}
p { max-width: 34em; }
.dim { color: var(--dim); }
a { color: inherit; }

/* ---- nav ---- */
nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 10;
  display: flex; justify-content: space-between; align-items: center;
  gap: 16px;
  padding: 22px max(24px, calc((100vw - 1160px) / 2));
  background: rgba(10,10,10,0.85);
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--line);
}
.logo { font-weight: 800; letter-spacing: -0.02em; font-size: 1.05rem; color: var(--ink); text-decoration: none; display: inline-flex; align-items: center; }
.logo em { font-style: normal; color: var(--accent); }
.logo img { width: 20px; height: 20px; flex-shrink: 0; margin-right: 8px; }
.nav-links { display: flex; gap: 28px; align-items: center; }
.nav-links a {
  font-size: 0.9rem; font-weight: 500;
  color: var(--ink); opacity: 0.75; text-decoration: none;
  text-transform: lowercase;
  transition: opacity 0.15s;
}
.nav-links a:hover, .nav-links a[aria-current="page"] { opacity: 1; }
nav a.mini {
  font-size: 0.85rem; font-weight: 600; color: var(--bg); text-decoration: none;
  background: var(--ink);
  border-radius: 999px;
  padding: 10px 22px;
  white-space: nowrap;
  transition: background 0.15s, color 0.15s;
}
nav a.mini:hover { background: var(--accent); color: var(--bg); }
@media (max-width: 719px) {
  .nav-links { display: none; }
}

/* ---- page hero ---- */
.hero {
  min-height: 100svh;
  display: flex; flex-direction: column; justify-content: center;
  border-top: none;
  padding-top: 120px;
}
.hero.short { min-height: 62svh; }
.hero h1 { font-size: clamp(2.6rem, 10vw, 6.5rem); max-width: 13ch; }
.hero .sub {
  margin-top: 28px;
  font-size: clamp(1rem, 2.5vw, 1.25rem);
  color: var(--dim);
  max-width: 30em;
}
.cta-row { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 40px; }
.btn {
  display: inline-block;
  font-weight: 700; font-size: 0.95rem;
  text-decoration: none; text-transform: lowercase;
  padding: 16px 32px;
  transition: transform 0.15s, background 0.15s, color 0.15s;
}
.btn:active { transform: scale(0.97); }
.btn-primary { background: var(--ink); color: var(--bg); }
.btn-primary:hover { background: var(--accent); color: var(--bg); }
.btn-ghost { border: 1px solid var(--line); color: var(--ink); }
.btn-ghost:hover { border-color: var(--ink); }

/* ---- numbered list rows ---- */
.jabs { list-style: none; margin-top: 8px; border-top: 1px solid var(--line); }
.jabs li {
  padding: 22px 0;
  border-bottom: 1px solid var(--line);
  font-size: clamp(1.05rem, 3vw, 1.35rem);
  font-weight: 500;
  display: flex; gap: 18px; align-items: baseline;
}
.jabs .n { color: var(--accent); font-size: 0.8rem; font-weight: 700; min-width: 24px; }

/* ---- pillar cards ---- */
.pillars { display: grid; gap: 1px; background: var(--line); border: 1px solid var(--line); }
.pillar {
  background: var(--bg);
  padding: 32px 24px;
  text-decoration: none; color: var(--ink);
  transition: background 0.15s;
}
.pillar:hover { background: #111110; }
.pillar .n {
  display: inline-flex; align-items: center; justify-content: center;
  width: 32px; height: 32px; border-radius: 50%;
  border: 1px solid var(--accent); color: var(--accent);
  font-size: 0.7rem; font-weight: 700;
  margin-bottom: 18px;
}
.pillar h3 {
  font-size: 1.4rem; font-weight: 800;
  letter-spacing: -0.02em; text-transform: lowercase;
  margin-bottom: 8px;
}
.pillar p { color: var(--dim); font-size: 0.95rem; }
@media (min-width: 720px) { .pillars { grid-template-columns: 1fr 1fr; } }

/* ---- service index rows ---- */
.svc-rows { list-style: none; border-top: 1px solid var(--line); }
.svc-rows li { border-bottom: 1px solid var(--line); }
.svc-rows a {
  display: flex; flex-wrap: wrap; justify-content: space-between; align-items: baseline;
  gap: 8px 20px;
  padding: 26px 0;
  text-decoration: none; color: var(--ink);
  transition: padding-left 0.15s;
}
.svc-rows a:hover { padding-left: 10px; }
.svc-rows .name {
  font-size: clamp(1.3rem, 4vw, 2rem);
  font-weight: 800; letter-spacing: -0.02em; text-transform: lowercase;
}
.svc-rows .desc { color: var(--dim); font-size: 0.9rem; max-width: 28em; }
.svc-rows .arrow { color: var(--accent); font-weight: 700; }

/* ---- homepage background fx ---- */
.bg-mark {
  position: fixed;
  top: 50%; left: 50%;
  width: min(88vmin, 820px);
  transform: translate(-50%, -50%);
  opacity: 0.05;
  z-index: -1;
  pointer-events: none;
}
.bg-mark img { display: block; width: 100%; height: auto; will-change: transform; }
#trail {
  position: fixed;
  inset: 0;
  z-index: 9;
  pointer-events: none;
}
@media (prefers-reduced-motion: reduce) {
  .bg-mark img { transform: none !important; }
  #trail { display: none; }
}

/* ---- centered section style (homepage) ---- */
.sec-head { text-align: center; margin-bottom: 48px; }
.sec-head h2 { margin-bottom: 0; font-size: clamp(2.2rem, 6vw, 3.6rem); max-width: none; }
.sec-head .script {
  display: block;
  font-family: "Caveat", cursive;
  font-weight: 700;
  font-size: clamp(2rem, 5.5vw, 3.2rem);
  color: var(--accent);
  text-transform: uppercase;
  letter-spacing: 0.06em;
  line-height: 1;
  margin-top: -0.55em;
  transform: rotate(-2deg);
}
.svc-cards { display: grid; gap: 14px; }
.svc-card {
  display: block;
  background: #121211;
  border: 1px solid var(--line);
  border-radius: 10px;
  padding: 26px 22px;
  text-decoration: none;
  color: var(--ink);
  transition: background 0.15s, border-color 0.15s;
}
.svc-card:hover { background: #171716; border-color: #2a2a27; }
.svc-card .tag {
  font-family: ui-monospace, SFMono-Regular, Menlo, monospace;
  font-size: 0.75rem;
  color: var(--accent);
  margin-right: 8px;
}
.svc-card h3 {
  display: inline;
  font-size: 1.15rem;
  font-weight: 700;
  letter-spacing: -0.01em;
  text-transform: lowercase;
}
.svc-card p {
  color: var(--dim);
  font-size: 0.85rem;
  line-height: 1.6;
  margin-top: 12px;
  max-width: none;
}
.wwd-more { text-align: center; margin-top: 44px; max-width: none; }
.wwd-more a {
  color: var(--ink);
  text-decoration: none;
  font-weight: 600;
  font-size: 0.95rem;
  text-transform: lowercase;
}
.wwd-more a:hover { color: var(--accent); }
.about-lede {
  text-align: center;
  max-width: 42em;
  margin: 0 auto;
  font-size: clamp(1.05rem, 2.5vw, 1.35rem);
  font-weight: 500;
  line-height: 1.6;
}
.center-note {
  text-align: center;
  color: var(--dim);
  max-width: 40em;
  margin: 44px auto 0;
  font-size: 0.95rem;
}
.faq-wrap { max-width: 760px; margin: 0 auto; }
.sec-sub { text-align: center; color: var(--dim); max-width: 40em; margin: -24px auto 48px; }
.final-center { text-align: center; }
.final-center .sec-head h2 { max-width: 16ch; margin-left: auto; margin-right: auto; }
.final-center .cta-row { justify-content: center; }
@media (min-width: 640px) { .svc-cards { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) {
  .svc-cards { grid-template-columns: repeat(3, 1fr); }
  .svc-cards.cols-2 { grid-template-columns: repeat(2, 1fr); }
  .svc-cards.cols-3 { grid-template-columns: repeat(3, 1fr); }
  .svc-cards.cols-4 { grid-template-columns: repeat(4, 1fr); }
  .svc-card { padding: 24px 18px; }
  .svc-cards.cols-3 .svc-card { padding: 28px 26px; }
}

/* ---- split hero (services index) ---- */
.hero-split {
  border-top: none;
  padding: 170px 0 80px;
}
.hs-grid { display: grid; gap: 56px; }
.mono-kicker {
  display: flex; align-items: center; gap: 14px;
  font-family: ui-monospace, SFMono-Regular, Menlo, monospace;
  font-size: 0.72rem;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 30px;
}
.mono-kicker::before { content: ""; width: 38px; height: 1px; background: var(--accent); }
.hs-left h1 { font-size: clamp(2.8rem, 6.5vw, 4.6rem); max-width: none; }
.hs-left h1 .script-line {
  display: inline-block;
  font-family: "Caveat", cursive;
  font-weight: 700;
  color: var(--accent);
  font-size: 0.92em;
  line-height: 1;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  transform: rotate(-2deg);
  margin-top: 0.1em;
}
.btn-pill { border-radius: 999px; }
.sys-tag {
  display: block;
  font-family: ui-monospace, SFMono-Regular, Menlo, monospace;
  font-size: 0.7rem;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 12px;
}
.hs-right p { color: var(--dim); font-size: 1.05rem; margin-bottom: 30px; }
.stat-chips { display: grid; grid-template-columns: repeat(auto-fit, minmax(122px, 1fr)); gap: 12px; }
.chip {
  border: 1px solid var(--line);
  border-radius: 10px;
  padding: 18px 16px;
  background: rgba(18, 18, 17, 0.6);
}
.chip b { display: block; font-size: 1.7rem; font-weight: 800; letter-spacing: -0.02em; line-height: 1.1; }
.chip span {
  display: block; margin-top: 6px;
  font-size: 0.62rem; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--dim);
}
@media (min-width: 900px) {
  .hs-grid { grid-template-columns: 1.1fr 1fr; align-items: center; }
  .hs-right { border-left: 1px solid var(--line); padding-left: 56px; }
}

/* ---- service blocks (services index) ---- */
.svc-block {
  display: grid; gap: 32px;
  padding: 56px 0;
  border-bottom: 1px solid var(--line);
}
.svc-block:first-child { padding-top: 0; }
.svc-block h3 {
  font-size: clamp(1.6rem, 4.5vw, 2.2rem);
  font-weight: 800; letter-spacing: -0.02em; text-transform: lowercase;
  margin-bottom: 16px;
}
.svc-block .desc { color: var(--dim); margin-bottom: 28px; max-width: 30em; }
.svc-cta { display: flex; align-items: center; gap: 10px; flex-wrap: wrap; }
.btn-sm { padding: 11px 22px; font-size: 0.85rem; }
.btn-arrow {
  display: inline-flex; align-items: center; justify-content: center;
  width: 40px; height: 40px;
  background: var(--ink); color: var(--bg);
  text-decoration: none; font-weight: 700;
  transition: background 0.15s, color 0.15s;
}
.btn-arrow:hover { background: var(--accent); color: var(--bg); }
.svc-price { font-size: 0.9rem; font-weight: 600; margin-left: 8px; }
.svc-media { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; align-self: center; }
.svc-media .ph {
  aspect-ratio: 1 / 1;
  background: #121211;
  border: 1px solid var(--line);
  display: flex; align-items: center; justify-content: center;
  overflow: hidden;
}
.svc-media .ph > img { width: 100%; height: 100%; object-fit: cover; }
.svc-media .ph > .mark-ph { width: 36px; height: auto; object-fit: contain; opacity: 0.12; }
.svc-media .viz {
  flex-direction: column;
  align-items: stretch;
  justify-content: space-between;
  gap: 10px;
  padding: 18px;
}
.viz .vk {
  font-family: ui-monospace, SFMono-Regular, Menlo, monospace;
  font-size: 0.6rem; letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--dim);
}
.viz .vv { font-size: 1.5rem; font-weight: 800; letter-spacing: -0.02em; line-height: 1; }
.viz .vd { font-size: 0.68rem; color: var(--dim); }
.viz svg.spark { width: 100%; height: 44px; flex-shrink: 0; }
.vrows { display: flex; flex-direction: column; gap: 7px; font-size: 0.72rem; color: var(--ink); }
.vrow { display: flex; align-items: center; gap: 7px; white-space: nowrap; overflow: hidden; }
.vrow i { width: 6px; height: 6px; border-radius: 50%; flex-shrink: 0; }
.dot-s { background: var(--accent); }
.dot-k { background: #4a4744; }
.dot-n { border: 1px solid var(--accent); }
.avrow { display: flex; gap: 6px; }
.av { width: 18px; height: 18px; border-radius: 50%; background: #22221f; border: 1px solid #2c2c29; }
.av.hot { background: var(--accent); border-color: var(--accent); opacity: 0.85; }
.tagrow { display: flex; gap: 6px; flex-wrap: wrap; }
.tpill {
  font-size: 0.58rem; letter-spacing: 0.1em; text-transform: uppercase;
  border: 1px solid #2c2c29; border-radius: 999px; padding: 3px 8px;
  color: var(--dim);
}
.tpill.hot { border-color: var(--accent); color: var(--accent); }
.pgrid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 5px; width: 100%; }
.pg { aspect-ratio: 1 / 1; background: #1b1b19; border-radius: 3px; }
.pg.hot { background: rgba(255, 77, 141, 0.28); }
@media (min-width: 820px) {
  .svc-block { grid-template-columns: 1.1fr 1fr; gap: 60px; }
}

/* ---- deliverables ---- */
.deliv { list-style: none; border-top: 1px solid var(--line); }
.deliv li {
  display: flex; justify-content: space-between; gap: 20px;
  padding: 20px 0; border-bottom: 1px solid var(--line);
  font-weight: 500;
}
.deliv li .tag { color: var(--dim); font-size: 0.85rem; text-align: right; white-space: nowrap; }
.price-line {
  margin-top: 36px;
  font-size: clamp(1.2rem, 4vw, 1.8rem);
  font-weight: 800; letter-spacing: -0.02em; text-transform: lowercase;
}
.price-line .dim { font-size: 0.6em; font-weight: 500; letter-spacing: 0; display: block; margin-top: 8px; }

/* ---- steps (process) ---- */
.steps { counter-reset: step; }
.step {
  position: relative;
  padding: 28px 0 28px 56px;
  border-left: 1px solid var(--line);
  margin-left: 15px;
}
.step:last-child { border-left-color: transparent; }
.step::before {
  counter-increment: step;
  content: counter(step, decimal-leading-zero);
  position: absolute; left: -16px; top: 28px;
  width: 32px; height: 32px;
  display: flex; align-items: center; justify-content: center;
  background: var(--bg);
  border: 1px solid var(--accent);
  color: var(--accent);
  font-size: 0.7rem; font-weight: 700;
  border-radius: 50%;
}
.step h3 {
  font-size: 1.4rem; font-weight: 800;
  letter-spacing: -0.02em; text-transform: lowercase;
  margin-bottom: 6px;
}
.step p { color: var(--dim); }
.loop-kicker-line {
  margin-top: 48px;
  font-size: clamp(1.1rem, 3vw, 1.5rem);
  font-weight: 700; letter-spacing: -0.01em;
  max-width: 26em;
}
.loop-kicker-line .accent { color: var(--accent); }

/* ---- faq ---- */
.faq { border-top: 1px solid var(--line); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary {
  cursor: pointer;
  list-style: none;
  padding: 22px 0;
  font-size: clamp(1rem, 3vw, 1.2rem);
  font-weight: 600;
  display: flex; justify-content: space-between; gap: 20px; align-items: baseline;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; color: var(--accent); font-weight: 700; }
.faq details[open] summary::after { content: "–"; }
.faq details p { color: var(--dim); padding: 0 0 24px; }

/* ---- quote / honesty ---- */
.honesty {
  margin-top: 32px; padding-left: 20px;
  border-left: 2px solid var(--accent);
  color: var(--dim);
  max-width: 34em;
}
blockquote {
  font-size: clamp(1.2rem, 3.5vw, 1.7rem);
  font-weight: 500; line-height: 1.45;
  letter-spacing: -0.01em;
  max-width: 28em;
}
.sig { margin-top: 24px; color: var(--dim); font-size: 0.85rem; }
.sig b { color: var(--ink); }

/* ---- prose (service/notes pages) ---- */
.prose p { margin-bottom: 20px; color: var(--dim); }
.prose p strong { color: var(--ink); }
.big { font-size: clamp(1.15rem, 3.2vw, 1.6rem); font-weight: 500; max-width: 30em; }

/* ---- calendly placeholder ---- */
.embed-slot {
  margin-top: 48px;
  border: 1px dashed var(--line);
  padding: 60px 24px;
  text-align: center;
  color: var(--dim);
  font-size: 0.9rem;
}

/* ---- final cta ---- */
.final { padding: 120px 0; }
.final h2 { max-width: 14ch; font-size: clamp(2.4rem, 8vw, 5rem); margin-bottom: 32px; }

/* ---- footer ---- */
footer { border-top: 1px solid var(--line); padding: 56px 20px 28px; }
.foot-grid {
  max-width: 1100px; margin: 0 auto;
  display: grid; gap: 40px;
  grid-template-columns: 1fr 1fr;
}
.foot-grid h4 {
  font-size: 0.7rem; font-weight: 500;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--dim); margin-bottom: 14px;
}
.foot-grid ul { list-style: none; }
.foot-grid li { margin-bottom: 8px; }
.foot-grid a {
  color: var(--ink); text-decoration: none;
  font-size: 0.9rem; text-transform: lowercase;
}
.foot-grid a:hover { color: var(--accent); }
.foot-bottom {
  max-width: 1100px; margin: 48px auto 0;
  padding-top: 24px; border-top: 1px solid var(--line);
  display: flex; flex-wrap: wrap; gap: 16px;
  justify-content: space-between;
  font-size: 0.8rem; color: var(--dim);
}
.foot-bottom a { color: var(--dim); text-decoration: none; }
.foot-bottom a:hover { color: var(--ink); }
@media (min-width: 720px) {
  .foot-grid { grid-template-columns: 2fr 1fr 1fr 1fr; }
}

/* ---- reveal ---- */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity 0.6s ease, transform 0.6s ease; }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

@media (min-width: 720px) {
  section { padding: 120px 0; }
}