acquisition + creative + profit tracking + retention

growth engine.

one system that makes the ads, runs the money behind them, and keeps the customers it wins. Meta, TikTok, and Google, measured in contribution margin.

the buyer and the editor are the same brain.

most agencies split media buying and creative across different teams, and the handoff between them is where performance dies. here the person watching your numbers is the person cutting the next batch of ads. spend data decides what gets made, fresh creative keeps the account fed, and every dollar answers to contribution margin. and because we're paid on attributed revenue, we're the only ones in the room with zero incentive to burn your budget.

what's inside

four systems. one engine.

[01]

acquisition

paid media across Meta, TikTok, and Google Performance Max, run as one ecosystem instead of a pile of disconnected campaigns.

  • full account management with campaign architecture built around revenue goals
  • budget allocation decided by blended MER and CAC across all channels, not channel-by-channel vanity
  • weekly kill or scale decisions, every decision logged with its reason
[02]

creative

the ads get made in-house, from footage our creator pipeline supplies. the buyer and the editor are the same brain.

  • new concepts briefed from account data every week
  • each concept cut into multiple finished assets with its own hooks
  • structured testing that isolates what actually moved the number
  • fresh creative on a weekly cadence so the account never runs stale
[03]

profit tracking

scaling ads without knowing your numbers is gambling. we track the numbers that decide whether growth is real.

  • gross and contribution margin, tracked monthly
  • blended CAC by channel
  • break-even MER so everyone knows the line between scaling and burning
  • reported weekly in plain language, same dashboard we invoice from
[04]

retention

acquisition gets them in the door. retention is why you can afford to keep paying for the door.

  • email flows for every stage of the customer journey
  • SMS that complements email instead of cannibalizing it
  • campaign calendar aligned to your drops and offers
  • returning-customer offers built to raise repeat purchase rate
how it works

audit. build. run. optimize.

audit

we go through your account, your creative history, and your unit economics before touching a dollar, so we know what has already been tried and what it really returned.

build

campaign structure rebuilt for testing velocity, retention flows built alongside it, and the first batch of assets briefed from whatever your history already proves.

run

new tests go live every week. losers get killed, winners get budget the same day the numbers say so, and every decision is logged with its reason.

optimize

hook rates, holds, and conversion data write next month's briefs. the account and the creative sharpen together instead of drifting apart.

works with footage from our creator content service, your own creators, or raw brand footage. bring whichever you have.

pricing

we get paid when you get paid.

the model

a flat monthly base + a percentage of attributed revenue. when the ads print, we earn more. when they don't, you're not stuck paying full agency freight for a bad month.

agencies price this pairing at $8,000 a month flat and charge you the same in the months it doesn't work.

run the whole loop.