[ the offer / paid media ]

paid media + creative.brief to scale.

paid media and creative that wins the first order at a cost you can actually scale. strategy, creative, and buying in your own ad account, measured against the numbers you already have.

14days to baseline
35creatives every month
[ what we deliver ]

what we deliver

last-click tells you which ad got the final tap. it doesn't tell you what's actually bringing in new customers. we run paid media against a number you set on day 1: your mer and new-customer cac. the platform's own scorecard doesn't decide it.

[001]

creative that's built to test

35 creatives a month on core, 70 on scale. cut from your footage and shot by creators we source, brief and script. each one made for the placement it runs in, not 1 video resized 5 ways.

[002]

buying on meta and tiktok

one campaign for testing, one for winners, inside your own ad account. broad targeting, the creative does the qualifying. tiktok and tiktok shop as a second channel on scale.

[003]

ugc that gets briefed, not bought

we find the creators, write the scripts and the shot lists, and pay them out of your ad spend, not our fee. you approve every brief before it ships.

[004]

a number, every month

mer and new-customer cac against the trailing-30-day baseline we set on day 1. what was tested, what won, what runs next. 1 page.

how we work

the same 4 steps for every account. the order is the point.

[01]

the first 2 weeks are a teardown, not a launch

ad account, pixel and capi, creative library, landing pages, all from the customer's side. a written brief, every fix ranked by what it's worth. yours to keep either way.

[02]

nothing spends you haven't seen

the account structure and the first creative slate are laid out and signed off before a dollar runs.

[03]

creative ships in order of what's already working

the first cuts come from the angles your account has proven, so the first 30 days test variants of winners, not guesses.

[04]

every month: the numbers against day 1, and the next 30 days

budget moves to what's bringing new customers in. what isn't gets cut or recut, weekly.

[ your account ]

we work inside your account. not ours

[01]

your ad account

partner access to your meta business manager (tiktok on scale). every campaign, audience and result stays in your account. if we ever part ways, nothing leaves with us.

[02]

your pixel and capi

we check the tracking before we spend a dollar on it. your data, your events, your history.

[03]

your footage

we cut from what you already have and brief creators for what you don't. you own every ad we make.

what's usually broken

[001]

creative

the same 3 ads running for 6 months. all product shots, no founder, no customer, no reason to stop scrolling.

[002]

testing

one campaign, everything in it, budgets moved by feel. nothing is ever actually learned.

[003]

landing

every ad lands on the homepage. the angle in the ad is gone by the time they reach the product.

what you get

[ days 1 to 14 ]

audit + baseline

we open the account and find out what it's actually doing before we spend a dollar.

  • full ad-account teardown account structure, creative mix, testing setup, pixel/capi, attribution, landing pages
  • your baseline trailing-30-day mer, new-customer cac, and spend, by campaign
  • the creative brief angles ranked by what the account has never tested, in the order we'll shoot them
[ days 15 to 45 ]

creative engine live

the ads start shipping, and the account gets a structure that can actually tell you what worked.

  • 35 creatives in the first 30 days founder/ugc video, statics, and long-form, cut and produced by us
  • ugc creators sourced, briefed and scripted by us you approve the scripts, they shoot. you pay creators directly, and creator fees and product seeding count as ad spend, not as our fee.
  • a testing structure that isolates a variable one campaign for tests, one for scale, fixed budgets
  • landing page recommendations per angle we don't build pages, we tell you what the ad needs to land on
[ days 46 to 90 ]

scale + iterate

from here the job is volume and judgment: more angles, cut from what already won.

  • 35 creatives every month cut from what won
  • weekly creative review what's fatigued, what's next, budget moves and why
  • monthly report mer and new-customer cac vs baseline, spend, winning angles, next month's brief
[always]

the whole time

  • claims-safe copy, written ftc and fda aware
  • one point of contact, no account-manager relay
  • a weekly async update, and one 30-minute call a month

pricing

a one-time setup fee for the audit and the brief, a retainer that covers the work, and a percentage that only starts once the spend we manage goes past the tier.

core

$4,000/mo

the full rebuild, 35 creatives a month, ugc included, testing structure, media buying up to $50k/mo in spend, monthly reporting against baseline.

$2,000 one-time setup + 5% of managed spend above $50k/mo
scale

$7,000/mo

everything in core, plus 70 creatives a month with a heavier ugc slate, tiktok shop, and media buying up to $150k/mo in spend.

$3,000 one-time setup + 4% of managed spend above $150k/mo

the setup fee buys the audit, the baseline report and the creative brief. if those aren't in your hands inside 14 days, it's credited back in full.

"baseline" is your trailing-30-day mer and new-customer cac in your ad account on the day we start. ad spend is paid by you directly to the platforms, it's never billed through us.

what you need to provide

that's the whole list. everything else is on us.

under $75k a month? we run both halves for a share of revenue. $2,500 setup, then 7% →

your best ad is the one you haven't shot yet.

book a call