[ the offer / under $75k a month ]

under $75k a month.one team.

we run your ads, your creative, your email and your sms. one setup fee, then a share of what the store makes.

21days to live
$2,500setup
7%of revenue

what's usually broken

3 before the click, 3 after. most dtc brands are leaking on both sides at once.

[001]

creative

the same 3 ads running for 6 months. all product shots, no founder, no customer, no reason to stop scrolling.

[002]

testing

one campaign, everything in it, budgets moved by feel. nothing is ever actually learned.

[003]

landing

every ad lands on the homepage. the angle in the ad is gone by the time they reach the product.

[004]

welcome flow

1 email, offer-first, no sms opt-in. the single biggest flow by revenue for most dtc brands, and usually the thinnest.

[005]

post-purchase

the shopify receipt and nothing else. no usage guidance, no subscription pitch, no reorder reminder timed to when the product runs out.

[006]

subscriptions

subscribers get the same emails as one-time buyers. no pre-renewal heads-up, no failed-payment recovery, no cancel-save.

what you get

[ days 1 to 21 ]

the build

everything gets torn down, rebuilt, and put live inside 3 weeks.

  • both teardowns ad account and klaviyo (or we move you there from shopify email or mailchimp in the first 2 weeks), plus a day-1 baseline: trailing-30-day mer and new-customer cac, and trailing-90-day email/sms attributed revenue.
  • the ad account restructured 1 test campaign, 1 scale campaign, pixel and capi checked.
  • the first 15 ads cut from footage you already have, plus 3 ugc creator briefs with scripts.
  • the core flows built and live welcome with sms opt-in, cart and browse, post-purchase, subscription flows if you have an app, win-back, and the 4-segment model.
  • reviews + loyalty wired into the flows.
[ every month after ]

the run

from the day the build goes live, this is what every month looks like.

  • 15 new ads a month cut from what won.
  • buying in your own ad account.
  • 4 segmented campaigns a month.
  • flows and deliverability monitored.
  • one test running at all times.
  • one page of numbers monthly mer, new-customer cac, email/sms share of revenue, all against the baseline.
  • a weekly async update, and one 30-minute call a month.

pricing

[ under $75k a month ]

$2,500 setup

then 7% of monthly store revenue month to month

month to month after the build. the percentage starts the month the build goes live. revenue means your shopify store's sales for the month.

past $75k a month, you've outgrown the share. you move to core, one half or both, and the setup fee on core is waived.

what you need to provide

questions

what counts as revenue?

your shopify store's sales for the month. we see it in shopify, you see it in shopify, there's nothing to argue about.

why a percentage instead of a retainer?

because at this size a flat retainer is either too big for you or too small for the work. a percentage moves with the store, and we only grow when you do.

what happens when we pass $75k a month?

you move to core, one half or both. the setup fee on core is waived within 6 months of the build, and core and scale terms apply as published.

do you shoot?

no. we cut from footage you already have, and we brief and script creators.

both halves, one number.

book a call