both services run the same way. 2 weeks to the baseline report, then work shipped every week and a report you can read in 2 minutes. none of it is complicated. the point is that it actually happens, every single week.
paid media. we go through your ad account, your ad library, and your landing pages the way a first-time buyer sees them.
retention. we go through your email/sms platform, subscription app, and reviews/loyalty app, and your site from the customer side.
you get the notes whether or not you hire us.
paid media. weeks 1 to 6. baseline report, creative brief, the first 35 creatives cut and shipped, testing structure in place.
retention. weeks 1 to 6. baseline report, segmentation, the core flows rebuilt in priority order, sms wired in.
paid media. new creatives every week, one variable isolated at a time, budget moved toward what's working.
retention. from week 6 a test goes live every week. one variable at a time.
we watch both through the week.
end of every month: your numbers against the baseline we set on day 1, what we tested, what won, and next month's plan in advance. for paid media that's mer and new-customer cac. for retention it's attributed revenue, flow by flow.
it runs the same whether you hire us for one half or both. the products differ, the loop doesn't. under $75k a month it's the same loop, paid as a share of revenue instead of a retainer.
when a week is bad, the report says so. we don't dress numbers up, and you'll never find out something about your own account after we did.